Getting your website ranked on the first page of Google requires a lot of link building. Luckily, there are a few techniques that you can use to build links quickly and efficiently. These include using authority sites, resource pages, and timelining.
Broken Link Building
Traditionally, broken link building was done by looking for broken pages on your competitor’s website. However, it can be used in a more targeted manner to earn meaningful links.
To identify broken links, you can use a tool such as Ahrefs. Ahrefs has a free backlink checker that can help you identify broken pages. The tool works by checking the number of backlinks to a specific page and the total backlinks to a page.
Another strategy is to use a tool such as Moz Link Explorer to search for broken pages. This tool lists URLs in several backlink databases. It also shows pages from the most to the least referring domains. It can help you identify the most relevant pages to your own content.
Once you have found a good source of broken links, it is time to get a hold of the site owner. You can contact the site owner with a compelling email. It should include details about the broken link and its relevance. It can also include a summary of your original content.
If you can’t find a broken link on your own, you can also use a tool such as LinkAssistant to manage your correspondence. The tool can gather email addresses when you make an open request on each domain.
Depending on your needs, you can also use a tool such Rank Tracker or Google Keyword Planner to find keyword ideas. Using keyword targeting can help you find the right sites to target.
You should also make sure to include deep recommendations in your content. This can help you get more links and increase the chances of success.
Finally, you should also make sure to use follow up emails to increase your response rate. These emails should include a summary of your intent, a link to the dead page, and an alternative solution.
Resource Pages
Using resource pages for link building can be an effective way to drive traffic and get your name out there. If done correctly, this tactic can also help you build links from high authority sites. However, don’t expect to see results overnight. It may take up to 90 days to see significant gains.
A resource page is a website that lists third party resources, products, or services. Typically, these pages are a top level part of a website’s structure. However, you can also create resource pages in other parts of the site. For example, a resource page may link to your home page. You can use these pages to promote products and services, as well as offer discounts.
One way to make a resource page stand out from the crowd is to add a “further reading” section. This will include links to other useful third party resources. This is a smart move, as it will help you build links and improve the page’s user experience.
The best resource pages include a variety of links, including articles, blogs, videos, and case studies. However, you should also remember that creating a resource page is a process that takes time. You should create content based on demand, rather than just putting up a page.
A resource page is not the only way to build links, but it’s certainly a good place to start. In fact, it’s one of the best. As you build a list of links, you should also trim your outreach efforts, as this will allow you to focus on the most powerful sites. Using a blogger outreach tool can help you find contact information fast.
The best resource pages are the ones that offer value. For example, create content that is a useful guide, tutorial, or guide on how to use a product. For example, a guide on how to use software might be a great value proposition, if the software is a product that you sell.
Avoid Manual Penalties
Getting penalized by Google is not something you want to have happen to your website. However, the good news is that there are ways to avoid manual penalties when doing link building SEO.
You must first understand what causes Google to deem your site untrustworthy. This can include spammy links or content, unnatural links, or anything that violates Google’s Webmaster Guidelines.
If your site has been penalized, you can ask Google for reconsideration. However, this process can take several days or weeks to complete. While you wait, you can check your search traffic using Google Analytics. You can also check the Google Search Console to see if your site has been penalized for anything.
To avoid manual penalties, you should have a full understanding of what these penalties are and how they are handled. These penalties will not just impact your rankings, but can also be quite devastating to your website.
If you have received a manual penalty from Google, it can be very hard to recover from. However, you can get your site back on track by taking the following steps.
The first step is to remove any links that lead to spammy sites. Secondly, you should disavow any paid links. Lastly, you should request a review of your link profile from Google. If your link profile has too many unnatural links, you will be penalized.
It is important to remember that Google is always changing their algorithms. If you have had a manual penalty from Google, it is best to follow their recommendations for repairing your site. Having a site with honest, quality content is the best way to survive a manual review.
A link penalty will also affect your rankings. If you have received a link penalty, you will have to disavow any links.
Timeline
Using the aforementioned criteria as your guide, you can expect to see a steady improvement in your site’s rankings over the course of the next several months. In order to do so, you must adhere to a rigorous schedule of tasks and follow-up tests. You may find that the early signs of improvement aren’t as pronounced as you’d like, but that doesn’t mean you can’t see progress over time.
Using a variety of SEO tools and techniques, you will want to re-arrange your content in order to increase your site’s searchability. While you are at it, you may wish to consider consolidating your content into fewer pages. This will allow you to improve your site’s searchability without cannibalizing valuable keyword traffic.
In the same vein, you will want to test your site’s “hygiene” by performing a backlink profile audit. You can’t really expect to see the best results if you’ve got a bunch of questionable links pointing to your site. You will also want to consider the various types of backlinks to your site. Having several backlinks of various types will serve to enhance your rankings in the long run.
In the next month, you’ll likely be conducting the following activities. Besides the usual suspects, you’ll also want to take advantage of your site’s social media presence. By utilizing social media, you’ll be able to build brand awareness and increase your site’s reach while simultaneously improving your SEO efforts. Using social media to your advantage is a must if you’re going to see any sustained improvement in your rankings. After all, it isn’t always possible to rank on the front page of Google for every keyword you target, and you don’t want to be left out in the cold.
