Developing a good link building strategy can make a huge difference in the number of visitors to your website. This is because it helps search engines to understand which websites are relevant to yours. You also need to think about the kind of content you post on your website and how you leverage anchor text to create good linkbait.
Internal linking helps your “boring pages” rank better
Adding a link to your site’s back end has a number of advantages. A thorough internal linking plan has been known to boost the bottom line by as much as 40%. The best part is it doesn’t take a techie to implement. Using internal linking to the max will yield an SEO rich site. It also helps to have a solid content strategy to back up the good old fashioned links. Having said that, it can be difficult to come up with a content strategy that fits the site’s budget, brand, and target audience. Luckily, there are a few best practices to follow to get the most bang for your buck. This includes content caching, sitemap optimization, and a bit of link pruning. For more information, check out our comprehensive guide to implementing a content strategy.
Leverage anchor text
Using different anchor texts can be a great way to diversify your link profile and improve search engine rankings. It is important to make sure that your anchor text is as descriptive as possible of the page that is being linked to.
You want to include keywords, but you don’t want to stuff them into your anchor text. Google likes to see links with high value content, so make sure to link to relevant pages. If you use an image for your anchor, add an alt tag to tell Google what it is.
Using different anchor texts can be a good way to avoid keyword stuffing. However, you should keep in mind that not all variations of anchor texts are created equal. They can vary in context and feel.
One of the best ways to get an idea of how anchor texts work is to look at the backlink profiles of your competitors. They will give you insight into how frequently they use different anchor texts, and how closely they match each other. You can also use a link building tool to track how often you use each type of anchor.
Exact match anchors are a common target for link building. Exact match anchors use a specific keyword or phrase as the anchor. Exact match anchors are easy to target for link building because they are often uncovered during keyword research. But, they are not ideal for rankings. Using too many exact match anchors can result in a Google penalty.
Post content as a subject matter expert
Whether you are looking to increase your page rank, increase sales, or build consumer trust, working with a subject matter expert is a great way to achieve your objectives. A well-written piece of content will boost your E-A-T score and make consumers happy. While a subject matter expert may not be able to write every blog post for you, they do know a lot about their industry.
There are many small business owners who choose to work with an experienced freelance writer to provide expert-level content. For the most part, these writers have a good idea of what works and what doesn’t, and will be able to provide you with content that is SEO-friendly. They also have the credentials to back it up.
In addition to providing expert level content, an experienced freelance writer will be able to work with you to create a comprehensive content strategy. They will be able to identify what types of content will be most effective for your brand, as well as how to implement your content strategy into your marketing efforts.
While working with an expert is an investment, it can be well worth the cost. Not only will you be able to increase your page rank, but you’ll also be able to build consumer trust and increase your sales conversions.
Competitor link analysis
Performing a competitor link analysis is a great way to gain a better understanding of your competition and what makes them tick. It is also a useful way to improve your SEO efforts. By performing a competitor link analysis, you can see which of your competitors are doing a better job of driving traffic to your site.
In addition to analyzing your competition’s backlinks, you can also use a link analysis tool to discover which link sources are receptive to your content. If you want to improve your SEO efforts, you should make sure you’re leveraging the most valuable and relevant backlink sources. By analyzing your competition’s links, you’ll discover which types of link sources are receptive to yours and which are not. This will provide you with the tools to outperform your competitors.
Performing a competitor link analysis isn’t something you can do on your own, however. The process involves downloading your top three to four competitors’ backlinks into CSVs and merging them into a single data set. This will provide you with a list of high opportunity links that you can pursue.
By performing a competitor link analysis, you’ll get a better understanding of your competition and what drives them to the top of the SERPs. Once you’ve figured out which of your competitors are doing a better, better job of driving traffic to your site, you’ll be on your way to improving your SEO efforts.
Web monitoring tools
Whether you’re trying to optimize your own website or work with a client, web monitoring tools can be a helpful resource. These tools can provide data to help you reverse engineer link building tools and strategies.
There are a number of free and paid tools to use for web monitoring. These tools can be used to detect personalization, monitor your competitors, and track links. The best ones will provide you with data on the number of links that are linked to your site.
The Backlink Checker tool provides an overview of your own and your competitors’ backlink profiles. The tool gives you key metrics such as follow to nofollow ratio, anchor text, and more. This tool can also alert you when a link is removed or changed.
The Backlink Tracker tool is user-friendly, and it helps you track your link building campaigns. You can compare domains by parameters such as age, link count, and more. You can also find out which pages are blocked or contain a high number of 404 errors.
The free version of this tool provides you with anchor text reports. This tool also provides an overview of your domain, and lets you disavow links that aren’t of good quality.
B2B relationships can boost your link building
Creating strong B2B relationships can lead to an effective link building strategy. Link building involves the process of getting other sites to link back to your website. The links send trust signals to search engines, which help your website rank higher. You can also use these links to establish your website’s authority and credibility.
The B2B industry has grown dramatically in recent years. This has led to many new products and services being launched. B2B digital marketers are rethinking their link building strategy. Link building can be difficult, but it can also be a vital part of your overall SEO strategy.
Getting links from high domain authority (DA) sites is crucial for B2B websites. Getting a link from a high DA site can improve your domain authority, which can lead to faster Google indexing. However, you must make sure the site is worth linking to.
Other strategies you can use to generate backlinks are guest blogging and Wikipedia links. You can also use HARO to generate links. HARO is a free service that allows reporters to contact businesses to obtain media coverage. This service features a large database of resources. You can use HARO to connect with reporters and subject matter experts to help promote your website.
