Investing in link building is a vital part of any website. Whether you’re running an ecommerce business or a blog, building links is the first step in building a website that’s viewed by customers. But if you’re struggling to find links that work, there are a few strategies you can try to build links that will bring more visitors to your website.
Broken link building
Traditionally, broken link building has been about finding broken pages on websites of your competitors. However, broken link building is also an opportunity to get high authority links from high-quality sites across niches.
Broken link building involves finding broken pages on other websites, and then reaching out to webmasters to recommend your site as a replacement. You can find these broken pages using tools like Ahrefs. However, these tools aren’t foolproof. You may need to do some extra work.
Broken link building can help you increase your website’s SEO authority and link popularity. You can also improve your website’s user experience by fixing broken links. Using tools to detect broken links and images can help you save time. You can also use tools to send reports every week or month.
Unlike black hat link building techniques, broken link building is safe. Moreover, broken link building can be a powerful marketing tool, but you need to use it in the right way. It’s also important to track your results to ensure you’re getting the results you want.
The best way to find dead pages is by using a backlink checker tool. There are several tools that can help you do this, including Moz and Ahrefs. These tools can give you a list of pages linked to the top results on Google.
You can also reach out to webmasters by email or via social media. Be sure to include the URL of the broken link. Then, you can follow up with a second email or phone call. You can also use an email template to make your outreach easier.
If you are interested in broken link building, you can get a free two-week trial of SearchAtlas’ backlinks analyzer tool. The tool will show you competing domains for the same keywords.
Social media
Using social media to improve your website’s SEO can be a very effective way to boost your rankings. Not only does it help you reach more people, but it also helps you build a following. By reaching out to influencers, you can earn backlinks to your site and improve your search engine rankings.
The top social media channels for building links include Twitter, Instagram, and Pinterest. Each has a specific format for putting your link. Twitter’s Twitter profile has a 160 character space for a description, which is a good place to put a link. On Instagram, the bio section allows you to add a link to your website.
In addition to the link, you should also consider sharing a great piece of content. Sharing content that your followers will enjoy will entice them to click the link. You should also be sure to mention your site in the description, which will boost your rankings.
Another social media site that you should be leveraging to improve your SEO is Medium. The site has a high domain authority and is a great place to publish content. You can also place a backlink to your site in your profile. Adding a link in a Medium post can help you improve your SEO performance and rank within the top ten on Google for high competition keywords.
The best part is that you can also pay to promote your posts. This can increase the number of organic backlinks you receive on Pinterest, as well as help your content reach a broader audience. This is a great way to boost your SEO and make a good impression on your followers.
B2B relationships
Having a business listing is a great way to boost your online presence. It allows you to display your business’s services, products and other relevant information to prospective customers. It also helps you to build brand recognition and improve your search engine rankings.
There are several ways to get a business listing, but the best way to do it is to use the right tools. Using a tool like SEMrush’s Backlink Audit tool can help you find which links are outdated or broken. You can also contact the owners of the websites to ask them to publish content that contains high-quality links.
Using a podcast to promote your business is also an interesting tactic. Podcasts can help you to reach potential customers and get a deeper insight into the industry you operate in. For example, if you are in the travel industry, you could interview a reputable travel expert on a podcast about the industry.
The most important part of a podcast is to find a quality host who is willing to talk about your business. While not every podcast will do the trick, there are a few standouts that will give you access to an untapped audience. A well done podcast can boost your sales and boost your brand.
The best way to find the best podcasts for your business is to do your research. You could also try asking friends and colleagues who work in the industry to recommend some podcasts they’ve heard of. If you’re lucky enough to find a great host, you’ll be able to use their expertise to promote your business. The best podcasts are the ones that have something unique to say about your industry.
Resource pages
Getting links on resource pages can be a great way to boost your SERP performance. Resource pages can be found in many forms, including a blog post, case study, or educational article. They can also include video and links to other sites. The main advantage of resource pages is that they are considered evergreen. That means they are more likely to stay in search engines for a long time.
Resource pages also have a tendency to be credible. People trust these types of pages because they often come from a well-known source, such as a university. This credibility increases the likelihood that people will click on the links. If you want to build links on resource pages, you should start by researching the quality of the pages.
You can use the Ahrefs Site Explorer to see the backlinks for a particular resource page. This tool will also show you the SEO metrics for that page. You can also check for broken links. If any of the links are dead, they will turn red. This will affect the user experience and may make the page less valuable.
When researching resource pages, you can also determine their popularity. Google has developed a number of techniques for determining the relevance of content. If you notice that a certain page has a high number of links, it is likely that the audience has reacted well to the content.
Once you have a good idea of the type of resource pages that are most relevant to your site, you can begin building links on them. The more relevant your resource page is to a specific keyword, the more links you will get.
