Creating a link building strategy for your South Kingstown business is a great way to boost your rankings. Whether you’re trying to build links for your blog or your website, there are several ways to make sure you get the most exposure possible.
Find broken links
Getting rid of broken links is a good way to improve your website’s SEO. This will also help increase your web traffic.
There are a number of tools you can use to scan your website for broken links. Some of these tools are free, but others cost money.
The easiest way to find broken links on your website is to use Google Chrome’s “Inspect” tool. It will scan the entire site and list all links. You can also manually check the links on your site.
There are a few reasons why a link may be broken. The link may be from a website that has been taken down, it may be a domain that is unavailable, or the host server may be too busy to respond.
When a link is broken, it will return a 404 error. This will make it difficult for visitors to find the page they were hoping to see. It may also cause a higher bounce rate.
If you have multiple visits to a broken link, you may want to fix it. You can also check your Google Analytics account for broken incoming links. It will show you the URLs that are getting traffic and those that aren’t. It is also a good idea to check your site’s Google Search Console for broken pages.
Broken links can affect a website’s ranking, traffic, and user experience. They can also interfere with indexing and crawling. You may be able to fix a broken link, or you may have to redirect your visitors to a different website.
A free tool to find broken links is the Broken Link Checker by Atomseo. It will scan your website for broken links and provide you with a report. It will also provide you with information about redirects and duplicated content.
You can use the Broken Link Checker as a Chrome extension or as a scheduled tool. If you are using a WordPress site, you can use the Broken Link Checker plugin. It will scan the entire site and provide you with a report within minutes. It also allows you to schedule the alerts to occur weekly or monthly.
Leverage anchor text
Using anchor text in link building is one of the best ways to get a page to rank higher in the SERPs. The anchor text may link two or more web pages together, or it may link to a file or program. Anchor text is important to SEO because it informs the search engines what your website is about. The most important types of anchor text are the ones that mention your company name, website, or product.
Using the right anchor text for the right page is crucial. For example, using “red cars” in a link to a website selling red cars is a bad idea. It’s even worse to use the same anchor text for the page’s home page.
The best anchor text uses natural language and a little bit of creativity. It uses a mix of keywords, LSI keywords, and action verbs. It’s also likely to contain a few more nifty tidbits such as synonyms and euphemisms. Ideally, it should be used on at least a few pages to give it the most impact.
The best anchor text for your website is one that makes you feel good. It’s also one that gives you a great return on your investment. If you feel like the anchor text is not doing the trick, try adding a bit of “in” to the text. This will make the text stand out and make it easier to read.
The best anchor text for your website should also be the most relevant one for that particular page. Having a site-wide average of 20% of the text on your site using the target keyword as its primary link text is a good place to start. While it’s possible to increase that ratio, it’s likely that you’ll have to do it in stages. It’s not unusual for some industries to require a more aggressive approach. However, in most cases, you’ll be well served by using a more modest percentage of keywords and phrases.
The most important factor is the quality of the link, not the number of links. Adding a few extra quality links will have a much more significant effect than having hundreds of unrelated links.
Leverage web monitoring tools
Using SEO monitoring tools can help you identify changes on your site that have affected your SERP rankings. It’s especially useful for a site that you haven’t been able to fully optimize yet. You can also use these tools to track changes on your competitors’ sites. There are also several popular uptime monitors that will alert you if your site is down for any reason. The problem with downtime is that it hurts your SEO. If you’re not careful, you’ll end up with a list of dead URLs. But these tools can help you stay on top of trends and keep your site’s rankings fresh and relevant.
Visualping is an SEO change monitor tool that’s easy to use and can help you track shifts in your position in search results. The company offers a freemium service and a paid plan. Visualping’s Visual-compare monitoring mode can show you how your rankings have changed visually. In addition, you can set up alerts to notify you of specific changes in your rankings, such as changes in your URLs or content.
Botify is another tool that you can use to track changes on your website. The software is available in three plans: Essential, Pro, and Enterprise. You can track changes on up to 2,000 web pages with the Essential plan, up to 5,000 with the Pro plan, and up to 10,000 with the Enterprise plan. Botify also offers a free version, which is useful for testing and learning how it works. The software’s alerts depend on the specific SEO tool you’re using.
