KEYWORD PHRASE: a phrase that is searched for by people who are seeking information about a topic. The more often a phrase is searched, the higher the chances that people will use it. A phrase is a long-tail keyword if it contains two or more words.
Low search volume
Whether you’re a brand new company or an existing one, you may have noticed that your search traffic has been low. The cause of this can be a variety of things. The search volume fluctuates based on seasonality, tool usage, consumer behavior and program scraping data.
Low search volume is not necessarily a bad thing. In fact, it can help you attract more targeted traffic to your site. It may also generate conversions and help you make a profit. However, it’s important to remember that the effectiveness of your keyword research does not depend on the search volume.
Low search volume keywords are often long tail keywords. These words and phrases are much more specific to the needs of the searcher. They provide a more detailed context to the searcher’s search and give you the opportunity to attract more qualified leads.
Low search volume keywords are also helpful for businesses that operate in niche industries. For example, if you operate a tennis store, a long-tail keyword for “tennis enthusiasts” might help you reach more potential customers.
You can use Google’s Keyword Planner to find more keywords. It’s also helpful to use your competitors as a guide to what keywords to target. You can also use the Keyword Surfer browser add-on to see what keywords others are using.
If you use the broad match modifier (BMM), you can convert low search volume keywords to a phrase. This type of keyword phrase may limit your reach, but it can help you increase your conversion rates.
When you’re developing a content plan, map out your keywords. This will streamline your strategy and give you a clear action plan.
Medium keywords
Whether you are a seasoned search engine optimizer or are just starting out, you will be tasked with choosing keywords to use for your blog posts, product descriptions or website content. These keywords are important for several reasons, not the least of which is that they help you to rank higher in the search engines.
The best way to determine the best keywords is to use a tool such as the Google Keyword Planner to generate a list of keywords and compare them against your competitors. You can also use a tool such as Ahrefs to identify the best keywords to use based on your competitors’ links. These tools are useful not only because they help you to choose the best keywords for your blog posts and product descriptions, but they also allow you to determine which keywords are most likely to make you money.
Another useful tool that you should use is the Ubersuggest which allows you to see the best content ideas for a given keyword. Another popular tool is SEMRush which is a tool that allows you to see how well your site is doing in the search engine rankings. It is not free to use, but it does offer a wealth of information. You will also receive data on the keyword’s search volume and the number of competitors in the field.
It is important to remember that you need to use keywords in the right way, and not just spam them with links. Using the right keywords will allow you to create the perfect balance between your website’s traffic and your budget. This can be accomplished with the use of a keyword tool such as the Google Keyword Planner, a free keyword tool that allows you to compare keywords against competitors and find out which ones are the best for your website.
Long-tail keywords
Using Long-tail keywords in your keyword phrase is an excellent way to boost your search engine optimization efforts. They are a good way to get a leg up on the competition, as they often have a lower cost per click. They can also help you increase the number of conversions you get. But, they can also be a bit tricky to figure out. Here are some tips to get you started.
One good way to find long-tail keywords is to do some research. Look at what people are actually searching for. This can be done with an SEO tool like Semrush’s search intent feature.
Another good way to find long-tail keywords is by interviewing your customers. Listen to their responses and ask open-ended questions. This will help you find the best keywords to use in your keyword phrase.
Another way to find long-tail keywords is by looking at Google’s keyword search suggestions. This will tell you what words people are actually using to search for a particular topic. You can also find related search suggestions from Bing and other search engines.
The best place to put long-tail keywords is in your anchor text, especially for internal links. Linking from your category pages to your product pages will help you build PageRank and make your pages more prominent. You can also use FAQ sections to answer long-tail keyword questions.
The best way to find long-tail keywords is by doing a little research. A good way to start is to write down a mission statement for your site. This can be something like “We deliver human grade organic dog food.” It’s a simple statement, but it explains what your site does and what it is.
Outranking competitors with quality content
Using an SEO strategy to outrank competitors is a great way to boost traffic to your website, increase your leads, and increase your revenue. The key is to find out what your competitors are doing and then figure out how to do it better. You should also have a thorough understanding of how to create quality content that will earn backlinks. There are many tools available that can help you do this. These tools can tell you what keywords are currently trending, provide you with insights into your industry, and give you a detailed look at your competitors’ backlinks.
A good way to outrank competitors is to create backlink-worthy content. By doing this, you can increase your exposure on sites like PAA. You should also take care to create content that caters to the correct intent of your audience. When a person is searching for information, they want to be presented with the best search engine result possible.
