Often, people ask, “How many types of link building are there?” In fact, there are a lot of different types of link building that you can use, depending on what your goals are. The good news is that, while there are a lot of different link building types, there are also a lot of similarities. For instance, all of these types of link building involve links from other websites. That’s because, if you’re looking to get more traffic to your site, you’ll want to get links from other websites.
Widgets
Adding widgets to your site is a great way to boost the interaction of your site. However, it is important to remember that there are some guidelines you must follow.
When choosing a widget, find one that’s tailored to your brand. It’s also important to choose one that’s relevant to the content on your site. For example, if your site is dedicated to soccer, you might want to look for a widget that links to a sports betting website.
You should also ensure that the links on the widget are relevant to the content on your site. You don’t want to send visitors to unrelated sites.
You should also ensure that the links are in the same font and color scheme as the rest of your site. This helps to build a consistent brand image.
You may also want to create a separate page for your widget, and ensure that it’s in your site’s navigation. You’ll also want to promote the page in social media and email newsletters.
You should also look for a widget that’s code-light. It’s important to choose one that’s easy to implement and customize. If you’re not a developer, you’ll want to hire one.
To find a widget, use the Google widget directory. You’ll find a variety of options, including a report option and a widget that shows keyword performance. You’ll also want to look for a widget that has an RSS feed.
Embedding your client’s URL in their credits can be a great way to appeal to bloggers in your client’s industry. However, you’ll want to ensure that the links are relevant to your site and that you’re providing them with useful content.
Footer links
Generally, website links are found on header and footer sections of the page. Usually, the header of the page contains up to 80 links. The footer section is further down and contains important information about the website, such as copyright notice and social media icons.
Google closely examines footer links to determine their importance to the website. They are also used to help users navigate the website. They also play a role in SEO rankings. Adding too many links to the footer may lower the page quality.
Google will devalue external footer links and may even classify a page as spam. However, you can use external footer links to link to other sites. If you want to use external footer links, you must use “nofollow” tags to prevent negative SEO effects.
You can also use the footer section to present popular content to your viewers. This can help you increase traffic to your site and attract more visitors. You can also use the latest blog section to help increase the ranking of your blog posts.
You can use social media links in the footer to expand your audience. However, you must not place them higher than the header. The social media links may lead visitors to leave your website.
Internal links are also found in the footer of the page. This can help users find the information they need easily. The links should also be strategically placed in order to enhance the user experience. Professional SEOs encourage internal footer links.
While it may seem like footer links are only used as a last resort, they can be very beneficial to the SEO of your website. As long as you don’t overdo them, they can help boost your rankings.
Article directories
Traditionally, web directories have been a tool to help drive traffic to your website, but they’ve also been used as a link building tool. However, Google has warned marketers to avoid using directories for SEO. They also warned that links from directories aren’t very influential.
Article directories are sites that accept articles from authors and publishers and allow for the addition of external links to your website. Some article directories require the use of keyword rich anchor text. However, most articles in these directories are spammy, and have very low PR.
In an interview, Matt Cutts, Google’s head of web spam, hinted that Google would start filtering out mass article directory spam. He also warned that websites that use these directories for link building are at risk of being penalized by Google. During the Penguin update, Google devalued backlinks from article directories that have a content farm character.
Traditionally, a web directory is an online catalog of websites and businesses. These directories are useful when listing your website in different subject areas. However, they’re not very influential for SEO. They can help you get more traffic, but the impact they have on your rankings isn’t that great.
In addition, many directories don’t accept all types of sites. Some of the best directories are ones that have a high degree of quality control. They’re also designed to provide correct business information online.
A good example of a reputable article directory is Ezine Articles. The site has a PageRank of 6 and an Alexa ranking of 3,500. Another example is Go Articles. These directories are reliable and you can be sure to receive tasty link juice from them.
Guest posting
Using guest posting for link building is a great way to drive referral traffic and build brand awareness. By creating content for a trusted website, you can establish yourself as an expert in your industry. In return, you’ll receive a high-quality backlink.
Using contextual links within the body of a guest post can help boost your domain authority and CTR. The more links you receive, the more relevant your site will be to the search engine.
In order to create a high-quality guest post, you’ll need to do your research. Look up popular topics, ask for advice, and write about something that relates to your industry. You’ll also want to include images and data to explain concepts or illustrate points.
You’ll need to identify your target audience and what they want. For example, if you’re an apple grower, you won’t want to write a post about selling green apples. Instead, you’ll want to write a post about the health benefits of apples.
You’ll also need to write your posts in a way that captures the attention of your readers. For example, if you’re writing about growing apples, include images and data that illustrate how apples are different from other fruits.
You should also use a tool to check for contextual links within your content. Tools such as cognitiveSEO and Tabtimize can help you analyze the links in your article and determine whether they are relevant.
While there are many ways to use guest posting for link building, you should always remember that your link placement should be consistent with the context of your post. That means you shouldn’t include the keywords you want to rank for in the title, or link to your homepage. It also means you shouldn’t overoptimize your content. Trying to do too much can send Google a spammy signal and may penalize your site.
Manual outreach
Using link building methods to promote your brand online can be beneficial. However, you need to take the time to choose the right methods. This will result in higher traffic and search engine rankings.
One of the easiest ways to promote your brand is by partnering with industry influencers. These can include bloggers, editors and publishers. You can also promote your brand through social media channels.
If you are looking for a faster and more effective way to build links, you can use a link building outreach tool. These tools will find email addresses for you and automate the process of building your links. These tools will also track results.
These tools will also help you find relevant sites to link to. If you have a specific set of keywords you want to promote, you can use the tool to find sites related to that niche.
You will also want to use the tool to find email addresses of potential link partners. Ideally, you should use personal emails, as they will be more likely to be read. You can also find email addresses of potential link partners on social networking sites.
While all link building tools will find email addresses, you will want to be careful. You want to avoid linking to spammy sites. You will also want to avoid generic emails, as they will do more harm than good to your link building outreach campaign.
The best way to avoid manual penalties is to keep your link profile clean. You can also recover from manual penalties by filing a reconsideration request.
The link building tools mentioned in this article are just a few of the ways you can use link building to promote your brand online.
