Having a strong web presence is essential for lawyers. A good link building strategy can help boost your reputation and grow your practice. However, with so many choices out there, it can be hard to find the right sites to use. To make the search easier, we’ve created a list of the best link building sites for lawyers.
Directories
Getting listed on reputable legal directories is a great way to build your website’s link profile and boost your search engine rankings. Inbound links are a key ranking factor in Google’s SERPs. The more authoritative links your website has, the more trust and authority it will earn.
A good link building strategy includes creating high-quality content. Content must be relevant, interesting, and useful to your target audience. In addition, the content must be relevant to the practice area of your law firm.
Writing for other websites is another common way to get links. Write guest blog posts, contribute articles, and be interviewed for other sites.
Joining associations and participating in discussion boards is another tactic. These types of forums are specifically for the legal industry. You can also build social proof and boost your online visibility by joining these associations.
There are dozens of legal directories that offer referral traffic. Make sure that you are listed on as many of these sites as possible. Then make sure that the information on all of the sites is consistent. You can verify this by using a tool like Ahrefs.
Yelp is a popular site with over 184 million reviews worldwide. Its unique value lies in its ability to create trust and confidence in your law firm. In addition to providing reviews, Yelp also allows you to add videos and client testimonials.
The Help a Reporter Out (HARO) network is a great way to connect with journalists. HARO allows lawyers to provide legal advice and answer reporter’s questions. This helps reporters to improve news stories. To get involved, you must provide the law firm’s website URL and short bio.
Blogs
Getting links to your law firm’s site is a great way to establish authority online. However, you must choose a link building strategy that works for you and your firm.
The first thing to do is create quality content. This can include articles on statistics and tutorials. You can also create infographics, which combine data points into interesting art. These types of content are easy to digest, making them a great way to gain links.
Another way to get links to your site is through guest posts. This type of content can be on a variety of topics, from legal advice to social engagement. Ideally, it should be on sites with a high domain rating and high organic traffic.
You can also reach out to other businesses or professionals in your field to ask if they would be willing to link to your site. This might include reaching out to alumni, undergraduate school programs, and other relevant organizations. It can also include collaborating with industry associations or other businesses.
You can also create content that will naturally attract links, such as surveys or resource lists. This type of content can generate a lot of intrigue and interest. Some publications even allow you to link within an article.
You can also find ways to get links to your site by participating in discussion boards. These forums are specific to legal topics and can be a great way to build a community with other professionals. You can find these forums by doing a search for relevant keywords in Google.
Last but not least, you can also manually place links on directories and social media accounts. This is a great way to gain authority online, especially if you do not have time to write blog posts or articles.
Associations
Getting links from other websites is an essential part of a law firm’s SEO strategy. It can help increase website authority, improve page rankings, and lead to more website traffic. But there are a number of different ways to get links. Some lawyers have been successful with one strategy or another, while others have been disappointed. Regardless of which strategy you choose, you should develop a long-term, forward-thinking link building strategy.
The best links are the links that come from legitimate sources. These links may come from publications that allow you to link to your site within an article. Or they may come from sites that set their links to nofollow. Nofollow links may help attract traffic, but they do not benefit from your site’s authority.
One good way to get links is to create useful content. For example, you could post an infographic on your blog or website. You could also participate in online discussion boards and make yourself available to other professionals in the legal field. You could also email publishers to ask them to include a dofollow link on their site. This can bring you bonus traffic and brand recognition.
Another good way to get links is to join industry associations. For example, you could volunteer for a legal panel or join an alumni network. You can also contact other business owners and attorneys in your area to see if they’d be willing to link to your law firm.
Last year, Google’s Search Quality Senior Strategist stated that links are one of the top three ranking factors in the algorithm. To build links, you can manually place them on directories, or you can use a crowd-sourced site to place links for you.
Speaking opportunities
Fortunately for attorneys, there are plenty of legal blogging sites to choose from. You can also find informational articles on law related sites such as law firm directories. These are great sources of new clients and referrals. Some law firm websites offer scholarships to students as well. Getting your name out there in the legal sphere is a great way to promote your services.
Taking the time to find the right sites and doing a bit of link swapping may be just the ticket. You may also be able to glean some helpful tips and tricks from the experts. For instance, there are some law firm websites that offer free consultations and you might find your attorney isn’t the only one in your jurisdiction. Some even provide complimentary legal documents for their clients. The legal industry is always expanding. It’s not uncommon to find law firms experimenting with different technologies such as AI or blockchain.
While you are at it, make sure to check out your local directories as well. In particular, check out your local newspaper’s online version. You might find an article describing a new law firm in your area. The website might also offer links to their local bar association and a list of local attorneys. You’ll be surprised how many of these sites actually exist. For example, I’ve seen links to law firm sites to law school directories. There are even legal firm directories that have websites that allow you to submit your own case studies for free.
Digital PR vs link building
Whether you’re just getting started or looking to bolster your existing SEO campaign, there are a number of strategies you can use to increase the number of quality backlinks directed to your law firm’s website. Link building is a key element of lawyer SEO and can help push your firm to the top of Google search engine results.
Using free legal directories is a great way to start building links. These directories often include local news publishers and colleges. You can also cite these sites on your local business page.
Another great source for links is legal roundups. These sites gather input from experts in a given field and create useful content. They also encourage links from other site owners.
Blogs are also a great way to produce quality content. Blogs are usually informal and conversational, and cover a wide variety of topics. Infographics are another good way to post information to your blog. These graphical representations of data are easy to understand and digest. Posting them to your blog and sharing them on social media sites is another great way to get attention.
You can also approach journalists to write about your practice area. By initiating contact and searching for keywords related to your practice area, you can find journalists who are willing to cover your practice.
You can also get links from industry blogs, industry associations, and forums. You can also build a relationship with other lawyers and law firms by guest posting on their blogs or websites.
You can also try HARO (Help a Reporter Out), a free service that connects journalists with sources. The content HARO produces is used by major news organizations, and it’s distributed across the web. You can sign up for a free account, or purchase a paid plan.
