Whether you are starting your business or are already a seasoned SEO professional, there are a number of link building strategies you can use. Some of the more common ones include: Content repurposing, getting a link building certification, and offering freebies in exchange for links.
Reverse engineering
Using reverse engineering as a link building strategy is a great way to improve your online marketing efforts. This technique involves gaining information about the processes of competitors so you can create a website with the intention of outperforming them.
This process involves using software to analyze links on competitors’ sites. It gives you a clearer picture of the size of your competitor’s website and provides you with ideas for content marketing campaigns. It can also help you determine your ongoing efforts to get top search engine ranking.
The most important part of the reverse engineering process is identifying your competition. It is often helpful to start by identifying the direct competitors of your business. This makes the process easier. You also get a better understanding of the structure of your site, which can help you identify changes that are needed to improve the performance of your site.
It is not uncommon to discover competitors that are spending money on specific keywords. This indicates that they are likely making profits from them. You can use this information to find the best keywords to target and create content that will help you achieve the same level of success.
For example, you may find that one of your competitors is publishing a lot of content that you could do without. You may also find that their links are not all that strong, but you can reverse engineer them to create better links of your own. This will not only give you an advantage over your competitors, it will also help you rank better.
There are several tools you can use to perform a reverse link analysis. Some of these tools are free, while others will require a subscription. However, using the correct tool can make a huge difference in your organic rankings.
Content repurposing
Whether you’re looking to boost your content’s visibility, increase your reach, or breathe new life into older content, content repurposing is a great link building strategy. Repurposing can be done manually or with marketing tools. Using these tools can help you reach a new audience and maximize the value of every new piece of content.
Content repurposing is a content marketing strategy that allows you to reuse your existing content across multiple media channels. It can save you time and improve the distribution of your content. This is particularly useful for long-form guides, blogs, and eBooks.
You can repurpose your content into a blog, podcast, video, listicle, or PDF. You can also use it for cross-promotion on multiple channels, including Facebook and Twitter. For example, you can convert a blog post into a YouTube video description that links to a slideshow. Another great use of video is for customer testimonials.
If you want to boost your SEO, you can add relevant keyword phrases to your repurposed content. Content repurposing will also help you fill your content calendar quickly. You can also convert your blog into an audio podcast. This is a great way to expand your reach and appeal to different types of audiences.
You can also use your content to create a white paper or ebook. You can also use your blog post for a webinar. The content repurposing framework can guide you through the process of creating a number of different content types.
To determine which content to repurpose, you should analyze your top performing posts. You can do this by analyzing your traffic and comments. You can also narrow down the list by focusing on content that receives the most shares.
Link roundups
Using a Link Roundup is one of the best ways to earn niche relevant backlinks. The idea is simple – find websites that are actively looking for content, then ask them to link to yours. The result is a targeted referral traffic stream and quality niche relevant backlinks.
Link roundups are not hard to find. There are many in virtually every niche. Some sites publish roundups that only link to internal resources. Others create them to promote other people’s content. They do this on a scheduled basis. You can increase your chances of winning links by subscribing to them.
If you’re not the tech savvy type, you can use tools such as Buzz Sumo to help you find the best link roundups. This website allows you to type in keywords, and it will display the most popular content based on social shares.
Another tool to use is Ahrefs. This site allows you to search for “link roundup” type titles, and then scan through the results. It also provides a variety of metrics, such as Domain Rating, estimated Search Traffic, and SERP data. You can export the data to see which sites you should be linking to.
The Buzz Sumo is also a good tool for creating content worthy of a Link Roundup. You can search for a variety of different keyword variations, and it will suggest the best results for you.
There are many link building strategies, but the one that’s most likely to work for you is to stay organized. This is the most important step to a successful link building campaign. By implementing a link building strategy that follows a step-by-step process, you can ensure your efforts aren’t wasted.
Offering freebies in exchange for links
Having a freebie-as-a-service website is akin to having a free chauffeur to drive you around in the carpool lane, and that’s not a bad thing. However, it does come with a few thorns in the flesh. For example, you’re not always sure which freebies to accept, or even which ones to reject. Fortunately, there are a few ways to mitigate your risk. The first is by establishing a standard of excellence. A second is by ensuring your employees have the necessary skills and that your office space is a safe place to work. Another way is by having a policy of open communication. Fortunately, most bloggers are nice people, and when push comes to shove, they’re happy to oblige. You can’t expect them to go all out, but a frank discussion will go a long way. If they’re not willing to negotiate, offer them something in return for their time and effort.
The best way to make the most of the freebie-as-a-service model is to establish a set of measurable expectations. For example, be sure to include the name and email of your employees in all e-mails to ensure that they’re aware of the company’s business hours, and have an open line of communication with them.
Getting a link building certification
Getting a link building certification can help you get a job or start a new career. It can also help you get a better salary. Getting a certificate demonstrates that you have the skills necessary to be an SEO expert.
There are several online courses that can help you with link building. You can learn how to build backlinks, create quality content, and promote your website through social media. You can also learn to use tools to find keywords that your target audience is searching for.
Anson Alexander teaches how to build links from blogs and directories. He also discusses search engine perception of links.
The University of California course focuses on keywords selection and optimizing a website. It also teaches how to present findings to a client.
Link building is a time-consuming process. To get the most out of your link building efforts, you need to know your market, understand search engine algorithms, and know what type of links you’re looking for.
Link building is a competitive endeavor. You need to find a way to stand out from the crowd. One of the best ways to do this is to write high quality content. It will engage readers, entertain them, and provide a better web experience.
Link building involves forming partnerships with other players in your niche. You can also focus on reaching out to industry-related websites. You can also use social networking sites to build relationships.
You can also collaborate with others by emailing, sharing spreadsheets, and joining online groups. You’ll need to know how to build trust with others in order to get them to give you backlinks. You should also learn to use LinkedIn to find the right person to contact.
