Having a successful online business requires a number of strategies. These include local link building strategies. You can take advantage of the power of local businesses by reaching out to them, contacting them with guest posts and sponsorships, and finding broken backlinks.
Sponsorships
Getting a business or event featured in the local press is a great way to boost local SEO. It can also help you to establish your business as a trusted resource in your community. It may even lead to a new customer or partnership.
One of the easiest ways to generate local links is to host an event. It can be anything from a trade show to a networking event. You’ll need to provide business information for your event and contact information for the organizers. If you can afford it, you can even offer your space for a nominal fee to other organizations.
Getting a business featured on a local tourist board is another great way to boost local SEO. It can be especially beneficial if your business caters to tourists.
If you have a website or blog, you can generate local links by writing content curation. This is similar to content marketing but instead of writing original articles, you find other people who write about topics related to your business. This content may be tangential to your business and is often considered link worthy. You can generate significant traffic to your website by providing these types of articles.
If you have a small business, it’s important to build a local link profile. This is important because most areas have multiple high quality publications. There are also many social media platforms to consider.
Another cool local link building strategy is contacting local business owners and dropping by. These companies may be willing to help you out with marketing or other services. Some even have a business page on Facebook. You can also contact town officials for free advertising.
Reaching out to local businesses
Whether you are in the travel business, have an accounting firm or are a small retailer, you need to find ways to get your name out there in your local community. If you’re looking for a cheap and easy way to boost your brand and get new customers, there are several ways to get the word out.
One of the easiest ways to get your name out there is to get a link on a local directory. Not only can these sites provide you with inbound links, they can also drive relevant referral traffic to your website.
Another strategy is to find local bloggers and write about your business. You will have a much better chance of getting noticed and reaching a wider audience if you write about your business on your blog.
You might also want to consider a link exchange. You can offer to write content for another website in return for a link back to your own. This works well if you can find a local site that ranks well and is interested in adding content to its site.
For example, you could ask your local university to announce a guest speaker on their website. Most universities have speakers on their pages, and linking back to them will not only increase exposure to the business, but also improve SEO.
Another link building strategy is to get a mention in a local news story. Whether it’s a local TV station or newspaper, you may be able to score a mention. You can also make a connection by contacting people you know who are writers or journalists. These types of connections can lead to new business and meaningful relationships.
Guest posts
Using guest posts is one of the best local link building strategies. Guest posts give you more content to publish and provide more opportunities to earn quality backlinks. However, there are some pitfalls to using guest posts. The main problem is that it can take a long time to find guest post opportunities. Here are some tips to help you find the right opportunities.
You will need a good idea for a pitch and a killer email. You can also hire a professional writer to write your pitch. If you do not have a pre-existing relationship with the person, it could take a month to get a response.
You will want to check the editorial guidelines for guest posts on the website. You should also be courteous. Make sure that your post has a catchy headline and pretty graphics. Don’t use too many links or too much over-promotion of your brand.
The best sites to use for guest posts are the ones that publish only quality content. High-quality websites pay for original, well-written content. They also often assign proofreading tasks.
You can also use a free domain SEO analysis tool to find websites that are authoritative in your niche. This is a great way to test your personal brand. You can also find sites that are linking to your competitors.
Some low-quality sites will publish any content, regardless of its quality. Some of these sites are legitimate, while others are link farms. The sites can be a great source of backlinks, but they can also make your business look like spam.
If you want to find guest posts for free, you can use a tool like Tomoson. The site has a large database of guest posting opportunities. You can use the site to search by category, and also choose how you want to use the list. You can also scrape external links from the list, as well as build new relationships with influencers.
Industry-specific directories
Using industry-specific directories as part of your local link building strategy is an excellent way to get a link to your website. If you have a law practice, for instance, then you might benefit from listing your law firm on an alumni page at your university. This will provide you with pre-qualified leads and increase your domain authority.
Another way to get a link to your business is to get featured in a local publication. Many areas have several good quality publications. If you are a small business, it may be a good idea to contact local bloggers and ask them to feature your business in exchange for a feature on their website.
In addition, you can use Google’s Advanced Search tool to find local business directories. To find relevant pages, you can input your target phrase in the search box and see which sites come up. You can then narrow the results down to pages with the phrase in their title or URL.
Using a niche directory to build a local link is a good idea, but you’ll want to make sure you pick one that’s relevant to your business. These directories are usually industry specific and will include information about other businesses in your industry.
Another way to build local links is to find local influencers in your niche. If you have a business in home improvement, for instance, you might want to contact a local blogger to see if they’ll feature your products and services. This will increase your visibility and may result in new customers.
Local link building isn’t an easy feat, but it is one that can be accomplished with the right strategy and the right people. It will take time to build a network of relevant links, but the result will be a better search engine ranking and increased traffic.
Finding broken backlinks
Developing a link building strategy that involves finding broken backlinks can increase your website’s visibility and expand your reach. However, it is important to remember that this strategy is not as simple as simply contacting webmasters and asking them to replace their links.
To build a pool of high quality backlinks, it is important to find sites that already have a high domain authority. This strategy allows you to sail past your competitors’ visibility and gain valuable backlinks on high authority websites.
If you use a tool like Ahrefs to analyze competitor websites, you can find out which pages have broken backlinks. You can use Ahrefs’ Content Explorer to search for broken page titles and other information about them.
Once you have identified a website that has a broken link, you can contact the owner and propose a replacement content. This content should match the site’s goals and needs. It should also be relevant and useful.
Using a tool like Ahrefs, you can also find out which websites are linking to you and which ones aren’t. You can also find out which sites are ranking for the same keywords as you. This can help you identify which sites should be your target audience.
Whether you use a tool like Ahrefs or SEMrush, you will need to identify the broken links on the sites you want to target. The more authoritative the website, the better the chances that it has a broken link.
In addition, you can contact local bloggers and bloggers that feature local businesses. These sites are likely to have a decent following and you can trade services for features.
If you want to find out more about how to find broken backlinks, you can use the free Ahrefs backlink checker. This tool allows you to check the backlink profile of any website.
