Whether you’re trying to get more traffic to your site or increase your domain authority, there are several types of link building strategies that you can use to get there. In this article, we’ll cover a few of them. These include: White label, Grey Hat, PR, and SAAS backlinking.
PR backlinking
Traditionally, PR backlinking has been associated with obtaining high page rating backlinks to specific product pages or resource pages. Now, the term “PR” backlinking has taken on a more broad meaning, including content marketing backlinks.
Traditionally, a PR backlinking campaign would use a number of tactics. These might include creating content, sending out press releases, or making use of a media database. However, the primary goal of a PR link building campaign is to secure editorial links from tier one websites.
A good SEO PR outreach effort will consider relevance and authority in addition to on-page factors such as content, keywords, and page load time. The linkable assets of a site can also be promoted to journalists and other relevant sites, and journalists can write about these pieces of content.
One tactic in a PR link building campaign is to “pray and spray.” This tactic involves contacting a list of journalists and spamming them with a generic press release. While this tactic may get a backlink, it does not create a high quality link.
Another tactic is to copy the link profile of a website that you are attempting to obtain a link from. This tactic is done by competing companies. A skilled Digital PR specialist would be able to track the pickups of story ideas, as well as the anchor text that is used to link.
Although this tactic does not work as often as you would like, it can be effective in some cases. If the PR specialist has done his or her research, they can make a convincing pitch that will result in a high authority backlink.
White label backlinking
Creating white label backlinks is a great way to increase organic traffic to your website. However, it’s important to understand what it takes to make a quality link. There are several factors that search engines take into account when determining your rankings.
Creating white label backlinks can be time-consuming and expensive. If you don’t have the resources, you may want to consider outsourcing this task.
One way to do this is to hire a freelance link builder. These experts can help you through the process. However, there are some disadvantages to hiring a freelancer.
While you may save money with a white label link building service, you should ensure that you’re getting good value for your money. The agency you choose should have a tried and tested link building process that works.
You’ll also want to ensure that your white label link building service has a reporting system in place. You should also make sure that they’re providing a quality customer service.
It’s also important to make sure that your link building service has access to a large portfolio of publishers. This will help you to ensure that you get placements in all areas of the web.
It’s also important to find a white label SEO agency that’s flexible enough to accommodate multiple client goals and budgets. This will make your link building campaign easier to scale.
A good white label SEO service will also be able to show you the value of links that have been built to date. Moreover, they’ll demonstrate the benefits of the link-building strategies they’re using.
Grey Hat backlinking
Using a Grey Hat backlinking strategy can help you improve your search engine ranking. It also helps you build your web presence and get more traffic. However, it is important to be careful. If you do it the wrong way, it can lead to a Google penalty. And it can also be hard to recover from.
There are several strategies you can use to create a good backlink profile for your website. The best strategy is to get links from websites that have high authority. Some sites even offer huge packets of backlinks in bulk. But, you should be careful, because many of these links are useless.
Another strategy you can use is to build a private blog network. You can do this by setting up a microsite that you will link back to your primary website. However, you should also be careful to create original content on the microsite. If you do this, you will create a higher quality backlink.
Using an expired domain is another gray hat backlinking strategy. However, you should be careful to make sure it’s relevant to your niche. You should also remove any toxic links from the domain.
Getting links from forum posts and blog comments are also grey hat SEO strategies. However, you should be careful not to spam these links. You should also avoid cramming your pages with keywords. This can get your site penalized by Google.
Infographics
Using infographics as a link building strategy is an effective way to drive traffic to your website. However, this type of link building strategy requires a lot of planning, research and outreach.
First, you need to determine what your infographic is about. You need to find a topic that is interesting to your target audience. You can do this by checking out top-ranking content in your niche. Then, you need to research your competitors. You can do this by using tools like Semrush. This tool will provide you with keyword ideas, keyword performance metrics and difficulty score.
Next, you need to create a high-quality infographic. This includes researching your topic, conducting market research and creating aesthetically pleasing visuals. You can use online graphic designing tools to create the visuals. However, you should make sure that you get permission to use the visuals.
Finally, you need to get your infographic in front of publishers. You can do this by getting it published on high-domain authority websites. You should also try to reach out to blogs that are relevant to the topic of your infographic. This will give you a good chance of getting quality backlinks.
You can also promote your infographic on various social networking sites. These sites are popular and have a large community. You can also use Flickr to promote your infographic. This is an online social network that connects art galleries and photographers with the larger community.
Unlinked mentions
Whether you’re trying to get your brand known or trying to increase your SEO rankings, unlinked mentions are a good way to get started. These mentions help build your brand’s reputation and show that content is being generated by someone who’s well-versed in your industry.
While backlinks are a great way to improve your search ranking, unlinked mentions are a more effective method. They create a sense of trust for your website and make it easier for users to navigate.
Search engines like Google factor unlinked mentions into their algorithm, and this can have a positive impact on your search ranking. You may have hundreds of unlinked mentions, but you still need to prioritize the links that are of high quality.
One of the best ways to find unlinked mentions is to use Ahrefs Content Explorer. The tool is a small search engine that allows you to search for unlinked pages. To use the tool, you will need to add your company name in quotation marks and filter out your own website. Then, you will be able to view results by language, author, and topic.
There are also free tools available online that will help you find unlinked mentions. These tools will let you monitor mentions in real time. These tools will also let you know how to convert mentions into links.
Ahrefs Alerts is another way to monitor mentions. This tool can be used automatically or manually.
SAAS backlinking
Among the myriad search engine optimization tactics, building a link to your website has to be one of the top contenders. It is not uncommon to see webmasters delete backlinks to websites like Yelp and TripAdvisor by accident. The secret to a successful backlinking strategy is to provide quality content that is unique and relevant to your niche. It is a good idea to do a little bit of research before contacting potential backlinkers. It is best to have a preconceived notion of what you are aiming for before committing to the process. The result is a more focused approach that will reap the rewards in the long run.
Getting backlinks to your website can be a costly endeavor. A better way to go about the process is to enlist the services of a professional SEO firm. While they can be expensive, they are a worthwhile investment. Aside from the obvious, there are a few backlinking best practices that can help ensure your link building efforts are a slam dunk. They include a comprehensive backlinking checklist, a detailed backlinking checklist, and an ongoing communication plan.
