Getting links to your site is a crucial part of Search Engine Optimization (SEO). You can achieve this through many different methods. But the most important is giving your website a compelling reason to link to it. This can be done through Anchor text and Nofollow.
Anchor text
Whether you’re building links or writing content, anchor text is a vital part of your SEO strategy. If you don’t use it properly, you can risk a drop in search traffic, revenue, and conversions. That’s why it’s important to learn how to use anchor text the right way.
The best anchor text is one that’s relevant and useful to readers. That means it should be a natural part of your sentence, not something that sounds cliche or overdone. It should also be a mix of keyword variations. This will give Google more context as well as increase your ranking.
Another way to add variety to your anchor text is by using descriptive alt tags. These tags let visually impaired users know what’s happening on the page. They also can help Google crawlers understand your images.
A few tips for using the right anchor text include being deliberate with your internal links and making sure that your anchor text is relevant to the page you’re linking to. Likewise, you should make sure that your external links are appropriate, too.
One common mistake is linking to other sites without giving them the proper context. Typically, you’ll want to include a home URL in the post or page where you’re linking. That way, you’ll have a base address for the site and you’ll avoid having to write another link to get there.
Besides that, you should be careful not to spam. Having a lot of “this page” and “read this here” links is boring quickly. The best way to build links is to link to websites that are relevant to your site and have high search traffic. That’s why a majority of your anchor text should be non-brand keywords.
You can also use long-tail anchors, which is a variation of the partial match anchor. These are a four-word combination that usually contains the target keyword. This type of anchor is especially useful if you’re trying to rank for a long-tail keyword term.
If you’re looking for more nuanced strategies to boost your SEO, you can take a look at some of the best practice SEO tips.
Nofollow
Whether you are a blogger, forum owner or a site owner, you should know how to benefit from nofollow links. These links will help you to boost your SEO and avoid the penalties associated with spam.
In 2005, Google introduced the nofollow attribute. It was designed to combat spammy blogs that were pushing good sites off the search results.
Since then, the nofollow tag has been adopted by other search engines. Google recently announced new changes that make nofollow links more important.
Nofollow links are a link profile element that Google uses to evaluate the link flow coming into every website. Having a solid link profile will not only improve your SEO but also increase the amount of page views per visitor.
Having a link profile can also boost your domain authority. When Google sees that your link profile has a lot of reputable links, it will give your website a boost in its ranking. This will lead to more direct traffic that can result in leads and customers.
Nofollowing links does not actually pass PageRank. However, if your site is not a spammy one, nofollowed links will still be deemed valid. In fact, Google has even taken manual action against some outbound links in guest posts.
It is a good idea to audit your link profile. This will help you to understand which of your links are most valuable and which are worth nofollowing.
If you use the nofollow attribute on all of your outbound links, Google will know that you’re not trying to manipulate their ranking system. As a result, you will be able to reap the benefits of your hard work.
Google’s new algorithms will make it even easier for you to benefit from nofollow links. You will be able to audit your linking profile and ensure that it is not spammy.
If you’re a blogger or webmaster, you’ll want to consider using nofollow tags on your blog comment links. This will allow you to combat the spam that is common in blog comment sections.
If you want to see your nofollow links highlighted, you can install a Chrome extension.
