Using a Link Building SEO strategy can help you to get the word out about your company. Whether you’re running an online store, or you’re an attorney, building a network of links will make it easier for people to find your business.
Anchor text
Getting links with your target keywords in the anchor text is one of the best ways to improve your website’s SEO ranking. However, getting them can be difficult. You need to plan your strategy carefully to get the best results. Fortunately, there are many ways to naturalize your links and replace them with anchor text. This means that you don’t have to rely on over-optimized anchor text to boost your rankings. Instead, you can use generic link text or naked URLs.
A branded anchor is a type of anchor that uses your brand name as the text. Typically, you would include your brand name in the anchor, so people know what they’ll be getting when they click the link. You can also use image anchors to diversify your anchor profile.
Anchors are used for link building and are marked with the # symbol. In order to use anchors, you’ll need to create an anchor tab on your site and add the name of the anchor to the HTML Element tab. Don’t forget to avoid spaces and hyphens when adding the anchor tab name.