Getting links is one of the main objectives of a link building strategy, but there are many different ways to do it. Whether you’re looking for unlinked mentions, link reclamation, newsjacking or event link building, there’s a strategy that will help you get the links you need.
Reverse engineering
Using reverse engineering as a link building strategy is a great way to find new opportunities to grow your business. This can be accomplished manually or by using tools like Moz.
To be able to reverse engineer your competition, you first have to identify your top competitors. This can be done by looking at their content, sites, and social media. You can also get a good idea of their link building strategy by looking at their backlink profile.
One of the best tools for this is Buzzsumo. Buzzsumo uses reverse engineering to create alerts for topics and search terms that are popular with your competitors. This helps you find popular content that you can use to get your content on the front page.
Another tool to check out is Google Trends. This allows you to search for trending content by time, country, and category. Another great tool is Quora, which is the largest Q&A site on the Internet.
It’s no secret that search engines give higher value to sites with better content. This makes reverse engineering as a link building strategy the perfect way to create content that your target audience will appreciate.
It’s also important to pay attention to your site’s appearance. You want to make sure that your site looks good and functions properly. This will help it earn a better ranking on search engines.
You can also do a reverse engineering of your competitors’ sites to find out what content you should create. It’s also a good idea to find out how much effort they are putting into improving their ranking.
Newsjacking
Using newsjacking as a link building strategy can be a powerful way to increase your website traffic. But it is important to be careful. If you are going to use newsjacking as a link building strategy, make sure you are doing it in a way that will generate a positive return on your investment.
The key to newsjacking as a link building strategy is to choose a topic that aligns with your brand’s style and values. Ideally, it should be something that is relevant to your industry.
There are many ways to newsjack. You can choose to create content about a breaking news story, a celebrity, a new television series, or even a political candidate. All of these can be used to increase your brand awareness and boost your SEO. But be sure to follow the standard rules of business ethics when doing this.
Oftentimes, brands try to match their brand’s style to a topic that is related to their industry. This can result in mistakes. To avoid these mistakes, keep your topic fresh and make sure you have a unique angle on the topic.
If you’re using newsjacking as a link building strategy, you will need to get into the journalist’s inbox before the story is released. This will ensure that your content is seen before the rest of the world. Also, try to find out what the journalist’s needs are before contacting them.
Link reclamation
Using link reclamation as a link building strategy is one of the easiest ways to gain new backlinks. Link reclamation is a process that identifies content without links and then contacts the owner of the website.
Link reclamation can also be used to help increase organic traffic and conversions. It also helps improve the authority of a website. Reclaiming links from high quality sites can help increase organic search rankings.
Link reclamation is a simple link building activity that delivers quick wins. It’s important to know what to look for when reclaiming links and identifying why they were lost.
The first step in link reclamation is to identify the types of links that are lost. Links that are lost are either 404 errors, URLs that no longer exist or links that point to pages that don’t exist. You can find these links by using free tools such as Screaming Frog or Ahrefs. For larger websites, you can also use a paid tool such as DeepCrawl.
You’ll want to know why the links were lost and how to fix them. Broken links can devalue a website’s authority. They can also hurt user experience and SEO efforts.
Link reclamation also helps website owners build a more robust backlink profile. This can be particularly useful for new businesses. Links acquired from reputable companies can increase the value of the site and increase conversions.
Event link building
Using Google to scour the internet for events of interest can lead to some serious SEO goodness. You can also check out sites like Linktree to see if the venue is a fit for you.
If you’re a fan of Facebook, you’ll be pleased to learn that many ticket and event promotion sites have incorporated the Facebook Events feature into their suite of services. The benefits are numerous: you can find events near you, book rooms and even buy tickets to the latest hottest shows. The downside is that it can be a little time consuming to keep track of all your events, but the reward is worth the effort. You can even list your events in your Facebook profile and let your friends know you’re going.
You could even go as far as to use a company like OutreachPlus to automate your outreach. This will get you in front of the right people at the right time and save you from the dreaded “I don’t have time to chat” syndrome. The service also offers a suite of SEO and content marketing tools for a fraction of the price of its competitors. You can even write up a bespoke whitepaper and send it out to your subscribers using the same platform.
Using a service like this will give you the confidence to go a bit further and make the most of your time.
Getting links from unlinked mentions
Getting links from unlinked mentions is a key component of any search engine optimization strategy. This helps build trust for the website and the brand. It also helps in getting a higher ranking in search engines. While there are many ways to obtain links, unlinked mentions are considered to be the best.
Getting links from unlinked mentions is relatively easy. However, it does require a bit of work. First, you must convince the person who has mentioned the brand to link back to the site. You need to make the request impossible to refuse. This means you must approach the request from a variety of angles.
You should also keep in mind that not all e-mails will be responded to. However, sometimes action will be taken. If you do not get a response, try again in a few days. The key is to try to understand why they are denying the request.
You can use tools such as BuzzSumo or Moz to monitor mentions. This is a good way to track popular content and see if it has been mentioned on other websites. BuzzSumo offers a free trial. You can use the “Content Research” area of the main dashboard to get started.
Another useful tool is the Ahrefs Alerts feature. It is a mini search engine within the Ahrefs site. This tool can automatically detect mentions on your website. You can even use Ahrefs Alerts to track unlinked mentions.
Getting links from expired domains
Getting links from expired domains can be a great way to increase your backlink profile and gain valuable link juice for your website. However, it’s important to ensure that you buy expired domains with high quality links. Some domains may have spam links or may be toxic, which could result in a penalty.
When building links, you’ll want to use expired domains with good Domain Authority. Domain Authority is a metric used by search engines to assess a website’s ranking. This is a scale from 0-100, with a higher score indicating a better site.
The best way to find expired domains is to search Google using a keyword tool. The tool will search for websites that are ranking for the target keyword. The tool will also spider those websites looking for links to expired domains.
Another way to find expired domains is to look for expired domains that are part of Private Blog Networks. PBNs are websites set up to build links. PBNs usually include money sites, and are considered a spam technique. You’ll need to create a website for your PBN, which can be hosted on your main site, and then add content.
One thing to keep in mind when using expired domains for link building is that you need to 301 redirect the domain to the website you want to use it for. You’ll also want to make sure that the anchor text on the links on the new site matches the anchor text of the old site.
