Whether you are looking to get into the link building game for the first time or you have been doing it for some time, there are a few things to keep in mind. Using metrics is a good way to keep track of your success and to ensure that your link building efforts are on track.
Backlink audit
Using a backlink audit tool is a good way to analyze your website’s links. It helps you to find out which ones are good and which ones are not. You can also identify new link building opportunities. This can improve your search engine rankings.
Before you can get a link audit done, you must decide what keywords you want to target. These keywords are essential for SEO. You must choose them correctly and use them to create a plan of action.
You must also pay attention to the frequency of the links. This is important for your traffic and search ranking. This will help you to avoid negative changes with algorithmic updates by Google.
You can use a third-party tool for conducting a backlink audit. Semrush is a good example of this type of tool. It has a variety of tools that can be used for SEO, PPC, and link analysis. You can get a 7-day free trial to use their tools.
Another option is to perform a manual search on Google Webmaster Tools. This can be a lengthy process for large sites. To perform a backlink audit manually, you will need to use a tool that connects to Google Analytics. You can then look at your referral traffic, lost and found links, and pages that are linking to your site.
You can then filter the list of links based on the anchor text and link attributes. You can then identify which ones are potentially toxic. These can be grouped by the main issues detected in Step 2. These include money anchors, compound anchors, and non-responsive domains. You can then remove the toxic links.
Linkable asset analysis
Creating linkable assets can be a daunting task. They may require time, resources, and expertise. But, in the end, they can pay off by attracting backlinks, increasing traffic to your website, and improving your search engine rankings.
You can create a linkable asset by writing an article, creating an infographic, or putting together a series of videos. The key is to create a piece of content that is both interesting and informative. Then, you need to promote it. Whether you do it yourself or hire someone to do it for you, you need to know your audience and the search intent of your audience.
For example, a bedding store could create a resource page to help their customers keep their pet’s sleep hygiene in check. The page could include educational information, tips, and instructions. It can also be a living document, allowing the store to add to and update the page as they see fit.
A popular “linkable asset” is an infographic or other framed graphic. These are often created by companies with a high profile. These are great for spreading the word about a brand and attracting new customers.
Similarly, you can use a social media tool like Twitter to get your message out to a wider audience. You can also guest post on websites that have a higher authority than your own. You should try to connect with influencers who will be interested in your linkable asset. You can do this through tweets, Facebook engagements, and other means.
Another way to build a linkable asset is to repurpose an existing piece of content. For example, if you have a slideshare account, you can repurpose the slides to create a diary series about your customers’ experiences. This can attract an existing audience, get free exposure, and generate links.
Spammy link profiles
Using a link checking tool will help you maximize your backlink profile. Links are one of the most important factors in your overall SEO strategy, and you want to make sure they aren’t causing damage to your rankings.
There are several tools available, including Moz, Ahrefs, and SEMRush. Using a tool like Monitor Backlinks will give you a good idea of your domain authority and show you what’s good and bad about the backlinks you have.
While you might not have time to run a link check on your site every day, it is a good idea to take the time to do so once in a while. The Google Search Console has a Disavow Links tool you can use to remove any spammy links that may have hurt your ranking. You can also order CSV files of your data to keep it in order.
The new Google Penguin 4.0 update has changed the way it deals with spammy links, but there are still some ways to clean up your link profile. The Moz Spam Score is an objective measurement of spam flags on your subdomain. It won’t work at the level of your overall root domain, but it can give you a few key insights.
If you are interested in finding the best tools for your specific needs, be sure to check out this guide to the best link checkers. You might be surprised at the information contained in these tools. The best of the bunch will allow you to find and leverage the most linkworthy sites in your niche.
Using a backlink checking tool will not only help you get the most out of your site, but it will also help you ensure your site’s performance in the search results.
Initial outreach email
Getting links from domains that are high authority is a crucial part of your SEO strategy. One of the best ways to do this is through email outreach. In addition to building links, outreach can help close link gaps with competitors and drive brand awareness. It can also be used to build links from new, unique domains.
The subject line is one of the most important elements of an email. It entices recipients to open it and read it. It’s a good idea to include a unique subject line. This will increase your response rate.
You may also want to include some eye-catching images. They can convey a message better than words can. You could use images to illustrate a point, or to tug at emotions. Alternatively, you could use hyper-personalized graphics to really stand out in a crowded inbox.
The call to action is a big part of any email. This could include inviting the recipient to a social media discussion or to join a professional community. It’s also a good idea to include a link to an interesting piece of content.
The inverted pyramid technique is an effective way to structure your email copy. This technique places the most important elements at the top of the message. This might include an image, an attention-grabbing headline, or a video.
It’s a good idea to pick a sample size for your email list. For example, you might want to email a sample of 50 people. In that case, you’d want to test out a few different subject lines, as well as different calls to action. You can then send your winning email to the rest of your prospect list.
Metrics for link building should match up with the site’s overall KPIs
Having the proper link building metrics can help you identify best practices. They can also be used to analyze the success of your link building campaign. Using metrics can help you develop a realistic schedule for your link building efforts.
There are three vital link building metrics that you should track. These are domain authority, keyword visibility, and traffic. When you monitor these metrics, you’ll be able to determine if your links are effective and if they are placed in the right place.
There are several tools that you can use to track these KPIs. One of them is Databox, which displays all your link building metrics in one place. It lets you create a central dashboard. You can also export your data by campaign.
Aside from the traffic you’re receiving, it’s important to check how well your target pages are performing. You should monitor them for organic rankings, visitor engagement, and changes in traffic over time.
A good link building campaign will include domains that are relevant to your brand. For example, if you’re a dentist clinic, your anchor text should contain related products and services.
A good way to find out how well your links are performing is to use Google Analytics. This is a free tool that allows you to track your links and record your expenses.
Another tool that will help you measure the results of your link building campaign is Mail Chimp. This email marketing tool connects to your Google Analytics account and calculates the ROI of your links.
You can also use PromoPult to check your links on a regular basis. Its position check tool can be scheduled to run every day, weekly, or monthly.
