Choosing a link building SEO strategy for your Graham County business is one of the most important steps you can take to increase your search engine rankings. There are many different types of strategies, and you want to choose one that will best meet the needs of your business. You also need to consider the cost and time involved, as well as the metrics you want to track.
Metrics
Using SEO metrics to track your progress can be invaluable in keeping a small business on the right track. Measuring these metrics can reveal problems and opportunities to improve, and can help you formulate new strategies and make improvements. These metrics can also be used to iterate on existing plans.
Bounce rate: This metric indicates how often visitors leave a website without performing any action. The bounce rate for your page depends on many factors, such as the industry your page is in and the type of page. If the bounce rate is high, it may be a sign of problems with that specific page, or that the website as a whole isn’t engaging your audience. This metric can be used in combination with other engagement metrics, such as sessions and visits.
Domain authority: This metric is based on the quality of referring domains. It isn’t an official Google ranking factor, but sites with a higher domain authority are expected to rank better for search queries. It is calculated on a logarithmic scale. You can use it to discover websites linking to your page, and you can use it to see if your keyword ranking is increasing.
Session duration: This metric is less important for SEO, but can be an interesting metric if you’re a subscription site. You can use this metric to get an idea of how long visitors stay on your site, and you can use it with other engagement metrics. The average session length will depend on your niche and the purpose of the page. You should try to create content that’s both appealing and well-designed, and you should make the purpose of the page clear and above the fold.
If you’re looking for more information on analyzing SEO metrics, there are a number of tools on the market that can provide you with comprehensive data. For example, Semrush’s Site Audit tool can analyze your website for 100 pre-defined SEO issues. If you’re looking for a more comprehensive analysis, you can also use Google Analytics. This can give you a detailed analysis of organic clicks, and a table of traffic share for your website.
