Getting quality links is one of the most important ways to improve your rankings on the search engine results pages. The key to success is to develop a diverse backlink profile by using high-quality content, anchor text, and links to your competitors’ pages.
Long-form content
Creating long-form content is a great way to establish yourself as an expert and build brand awareness online. This is especially important for search engine optimization opportunities. It also provides more value to your audience. Adding images to long-form content helps break up the monotony of the content and will be a huge plus for your readers.
Google rewards content that is useful. Long-form content gives your site the authority it needs to rank higher on search engines. It’s also more likely to receive backlinks. Links help build your brand and can lead to more purchases.
Creating long-form content is a smart way to increase your audience and your conversion rate. It also helps you rank better for keywords.
According to a study conducted by Backlinko, the average article on the first page of Google contains 1447 words. This is a lot less than the 1,500 words recommended by most schools of thought.
Another interesting study by Backlinko looked at 11.8 million Google search results. They found that the average length of the top 10 posts was 2,032 words. This is not much longer than the average word count of a long-form blog post, which is between 1,600 and 2,000 words.
Long-form content is not always the best for rankings. In fact, it can actually take longer to get ranked than shorter posts. But it’s worth it. Developing a well-thought-out strategy for your long-form content is a good idea.
If you haven’t already, create a content calendar to keep track of your publishing. This will make it easier to stay organized. It’s also a great way to ensure that you’re publishing the right type of content for your readers.
Quality content
Whether you’re new to SEO or an expert, there’s a lot to know about quality content. Search engines are constantly tweaking algorithms to weed out poor quality sites. And, if you miss the mark, you can suffer in the rankings.
A high-quality information page should be well-written and factually accurate. It should also be comprehensive.
The best way to ensure that you have a high-quality, informative page is to research your topic and answer questions your audience has. Then, write a post that’s action-oriented and solves the problem your readers have.
As a result, you’ll get a high CTR (click through rate), which improves your rankings. In addition, you’ll be able to build trust with your audience.
Another key element of high-quality content is to update it. Updating your content is important to SEO because Google sees it as a vote of confidence. Keeping your content updated shows that you’re keeping up with recent developments.
Writing high-quality content is part art and part science. It takes a lot of work, but the rewards can be big. You’ll be able to increase your site traffic, generate backlinks and lower your bounce rate.
Quality content can also be shared, which will help to promote your brand. This is especially useful if you’re using a blog to drive traffic to your website.
If you want to be successful at creating high-quality content, you need to do some keyword research. This will help you figure out what words your audience uses.
The next step is to create content that surpasses what your competitors are doing. You’ll have to invest time, money and energy into beating out the competition, but the return on investment may not be immediate.
Diversity of backlinks
Obtaining a diverse backlink profile is a great way to enhance your SEO performance. This includes building links that come from different types of sites and platforms. Having a diverse link portfolio helps you diversify the mix of organic and paid traffic. It also looks more authentic to search crawlers.
You should focus on obtaining links that use varying anchor text. This will allow for more agency in your backlinks. Google uses this to determine the value of a linked page. Having a diverse link profile can also help you withstand algorithm changes.
Some sites, such as Amazon, have a very diverse backlink profile. It includes many random links. These links are not the same as guest posts or niche edits.
However, you don’t want to get too many links from a single domain. If you have one million links coming in from a single domain, that will be a signal to Google that the site is valuable. Then, you can be penalized.
You can find out more about backlink diversity by analyzing the link profiles of your top ranking sites. The best SEO publications preach this strategy. If you’re not using this strategy, you may be missing out on an opportunity to boost your website’s SEO performance.
Another way to analyze your backlinks is by using tools like SEO SpyGlass. These tools can identify the type of links your website has and how many are no-follow. This information can help you see if you are getting manipulated links.
A good way to ensure you are getting links from reputable sites is by identifying the IP address of the hosting site. This can give you an idea of who owns the network of sites you are linking to.
Getting links from your competitors’ pages
Getting links from your competitors’ pages is a great way to build your own link profile. While it may not always be the best method, it is a proven way to increase your rankings.
To find links from your competitors’ pages, you can start by using a backlink checker tool. There are many options, such as LinkBuilder and Ahrefs. These tools will show you how other sites are linking to your competitors, as well as the number of links on each site.
Use your judgment to choose the most relevant links. A good strategy is to focus on high-ranking links. This will allow you to mimic your competitors’ top performing links.
Another method to get links from your competitors’ pages is to contact the website owners. You can do this through your own website or through social media such as LinkedIn. Once you have contacted the owner, explain why you are looking for superior content. The website owner will be more likely to provide you with the link you are seeking.
You can also find the best backlinks by performing an analysis of your competitors’ backlink profiles. While this can be a simple process, you will need to invest time and effort into identifying the best opportunities for links.
One option is to use a broken link checker tool. This will help you locate broken links on your competitor’s site. If the link is dead, you will be able to replace it with a new, more relevant link.
It’s also important to remember that the best links to get are external ones. There are numerous ways to gain these links, such as community forums, blog roundups, guest posts, and forum links.
Leverage anchor text
Using the right anchor text in your link building strategy can help you get better search engine rankings. This is especially important for internal links between your pages. Ideally, the anchor text should be relevant to the content on the page you are linking to.
There are many different ways to write anchor text. For example, you can use a variation of a keyword, brand name or phrase. You can also include synonyms or action verbs. You can even use images to anchor two pages together.
One of the most important link relevancy indicators online is natural language processing. Google uses this process to determine the context of your links. It returns more accurate answers for your users, so it’s important to use natural language when creating your anchor text.
In addition to keyword targeting, you should consider anchor text variations. They can provide additional information about the pages you link to, increase your click-through rates and even boost your social media presence.
Exact match anchors are particularly powerful. This type of anchor allows you to naturally link to other pages, giving you more opportunity to rank for long-tail keywords. However, you should be careful to avoid overusing this method.
The best way to identify an exact match anchor is to perform keyword research. This will allow you to see which keywords are searched most. You can then target these keywords and build backlinks. You should target between 5% and 10% of all your internal page links with exact match anchors.
There are also other types of anchor texts to consider. You can use brand names, words from your site title or URLs. For example, if your company’s name is “Travel Supermarket”, you can use that as your anchor text.
