Regardless of whether you are a newbie to link building SEO or an expert, there are several tips to make sure you do not miss any potential opportunities to build your business’s visibility online. You can start by using the following techniques.
Guest blogging
Using guest blogging for SEO is a smart way to build natural links for your online products and services. It will also increase your traffic and your rankings.
Before you jump in, consider the following four factors that will help you build a successful guest blogging campaign. Each factor will tell you whether it’s the right strategy for your business.
First, choose your topic. The subject of your post should be something that your readers will find interesting. Moreover, it should have a clear goal. A good goal is to increase your traffic and to educate your audience. Then, focus on the quality of your content. The best guest contributors are willing to learn.
Second, find your influencers. You can do this through Twitter, Reddit, or Facebook. These sites are great ways to find collaborators who will be willing to write for you. They may not be interested in guest posting for SEO, but they can offer a variety of other benefits.
Third, be sure to create a content strategy. This should include a careful analysis of your competitive analysis and the difficulty of your target long-tail keywords. This will lead to a well-thought-out, long-term content strategy.
Finally, build a backlink portfolio. High-quality backlinks are essential for a site’s visibility and SEO ranking. This is achieved by having a strong and active backlink profile.
As you start your guest posting for SEO campaigns, you should try to choose topics that will drive traffic. Avoid using the same topics on multiple websites. This will keep your blog fresh and your audience interested.
Last, you should make sure that the link you leave is relevant for the reader. This will make them more likely to follow you and your blog.
Content-driven link building
Developing link-worthy content is a critical part of any online marketing plan. It is a great way to attract quality sources and improve your search engine ranking. In addition, links help build authority and trust.
There are many ways to generate links, but there are some types of content that work best. Listicles, for example, can be a quick and easy way to generate brand awareness and social shares. Opinion articles can establish your expertise and earn you links.
Industry-defining content, on the other hand, builds your brand name and drives your conversion-oriented pages. These kinds of content are usually called content marketing.
In order to get high-quality links, you need to focus on the needs of your target audience. This can be achieved by linking to your website’s most valuable pages. You can also target other websites in your niche.
Another effective link-building technique is to form a personal network. If you’re an established marketer or founder, you likely know several people in the same field. This means you can contact them directly and get better results.
You can also use HARO, which allows you to find sources quickly. These sources have unique expertise on your topic. You can then pitch your content as a replacement. If they agree, your post can be published instantly. You can even provide a free product to convince them to link.
You should avoid cold emailing sites. You don’t want to confuse your audience. You should pitch your content as a replacement for a page that is currently broken. This strategy has a low success rate.
It’s a good idea to develop a link-building program, which requires both manual and automated processes. This will ensure a balanced approach, which will avoid Google algorithm risks.
Expert roundups
Creating a link roundup is a great way to improve your link profile. It’s also a great time saver. You’ll spend less time browsing through links and more time focusing on more important stuff like writing and promoting your content. Creating a good list takes time and effort. However, the results are well worth the effort.
There are several different ways to create a link roundup. One of the easiest is to use a tool like Ubersuggest, which will scan the Internet for your keywords and suggest relevant results. Another option is to search Google for the names of relevant topics and use your own judgement to choose the best matches. If you’re lucky, you might even get a link from a high-ranking industry insider. If you have a blog, that’s even better. It makes it easier to publish content that’s relevant to your site and readers.
Using a tool to generate a list is a good start, but it’s time to get your finger on the pulse of your niche. By tapping into the community, you’ll not only gain exposure, but you’ll also be able to find quality links to include in your own list. Hopefully, this method will lead to a steady influx of new visitors and leads. You’ll also be able to build your own list of vetted experts, which is a good move if you’re looking to grow your business.
The most effective way to do this is to create a list of relevant blogs that you follow. Then, periodically check their archives to see if any of them have published a corresponding post. If you do, repost it on your own blog.
Checking for broken links
Whether you’re just getting started with link building SEO, or you’re just checking up on a website, you should be checking for broken links. They’re not only a bad user experience, but they can affect search engine rankings, as well.
You can use the Ahrefs Content Explorer tool to check for broken pages. It’s the only tool that allows you to search for broken links and see what pages are related to yours. There are also other tools like Semrush and Dead Link Checker.
Another tool is Xenu Link Sleuth. You can download a free version of this tool, but you’ll need to have a website domain. You will also need to uncheck the option to “check external links”. It can take a few hours to complete the analysis, so be sure to give it a little time.
The Screaming Frog SEO Spider can also be used to scan for broken links. It can crawl up to 500 URLs for free. You can also get a paid version that allows you to crawl up to 5,000 URLs. It’s worth the price if you’re looking to check hundreds of sites.
These tools can help you find broken links on websites, as well as track your progress. You can use these tools to help you keep your site’s search engine rankings high. The reports include information on unique page views, as well as the number of links that aren’t working. You can export the data into a CSV file or a spreadsheet. You can then track your results with Google Analytics.
You should also create a spreadsheet of the follow-up dates for your broken link campaigns. Usually, you should wait three or four days before sending your first follow-up email.
Upwork
Using the Upwork website to hire a link builder is an obvious choice, as is enlisting the help of a colleague. However, the cost of outsourcing can be prohibitive, especially if you’re trying to outsource in bulk. To make the process more affordable, it pays to be a smart shopper and shop around. There are plenty of websites to choose from. Some specialize in particular types of work, while others have a plethora of skill sets to choose from. The trick is to find the right mix.
Taking your cue from the experts, there are several sites specializing in link building, but some are better than others. In fact, it may be wise to find out which sites are best for your needs before signing on the dotted line. You can even take advantage of their mobile apps. Having an Upwork account is the best way to go about this, as it means you’ll be able to take your pick of the best. With that said, do you know what to do next? Whether you’re looking to outsource the entire project or simply need a hand with a few pieces of content, a few simple tips and tricks will ensure you’re on the right track.
