Having a link building strategy for your website is vital to the success of your SEO campaign. However, many website owners don’t know how to effectively build links. Here are some tips to help you get started.
Anchor text
Creating a link profile with a healthy mix of anchor text is a key element to achieving a high ranking. However, there is more to anchor text than just keyword placement.
The most effective anchor text is a descriptive description of the content of the linked page. This can be achieved by using CSS or HTML. This may not seem like a big deal, but it can improve the overall user experience.
Another useful SEO tip is to use long-tail anchors. They are generally four words or less and can help you rank better for longer keyword terms.
There are two main types of anchors: generic and branded. Generic anchors are those that include action verbs or common call-to-actions. These are often the best choice for new sites or websites without established credibility.
Branded anchors are used to help you associate your brand with a particular keyword. This helps search engines determine the context of your links. The more branded links you have on a website, the higher your page ranking.
The best way to build a good anchor text profile is to get links from sources with varying anchor texts. In other words, you should use a mixture of the following: exact match, keyword, brand name and partial match.
It’s not uncommon for the average website to have an unnecessarily large number of generic links. In a linking building scenario, you want to have less than 10 percent of your links to be generic.
There are also advanced tactics that can be used to make sure your site gets the best possible anchor text. These strategies include using the right ALT text, making sure your URLs are short and sweet, and finding more internal link opportunities.
Google Search Console
Using Google Search Console to monitor your website’s link profile can help you improve your SEO campaign. It also lets you export link data, which is useful for performance reports.
For example, the top linked pages report is a great tool for learning about the total number of links pointing to your site. The report also shows the source URLs of those links. It also includes a handy filtering option.
The best part about the top linked pages report is that it combines both internal and external links. This allows you to easily check for malicious links and improve your SERP rankings.
In addition, the report shows the top 50 Google search terms for your domain. You can also filter the results by keyword.
The “Top linking sites” report is another great way to learn about your link profile. The report lists authoritative websites that are linking to your website. This is a great indicator of your online authority.
The top linking text is a list of the most frequently used link text. This list is case-sensitive. You can export this information to help you figure out which words are attracting clicks from your content.
The “Performance Report” replaces the old “Search Analytics” report. It shows your site’s average ranking position, clicks, and clickthrough rate. The report also includes the CTR for mobile devices.
For more advanced SEO analysis, you can connect your Google Search Console and Google Analytics accounts. You can also use a third-party tool, like Moz, to do a thorough checkup. This is an important step in optimizing your site’s performance.
It’s important to remember that your search engine optimization campaign is never complete. It’s always a good idea to monitor your backlink profile for changes.
Link prospecting tools
Using link prospecting tools, you can increase your search engine visibility and build an authoritative backlink profile. You can use these tools to find influencers, expand your target audience, and publish your content on quality sites.
Pitchbox is a link building tool that helps you to discover link opportunities. It provides a comprehensive workflow in your dashboard. It also offers 20 different prospecting options. You can also start your outreach by creating a native integration campaign. Its premium plans start at $49 per month.
Ahrefs offers a robust SEO tool suite, as well as a site audit and keyword research. Its backlink checker is a powerful tool that can help you analyze the links of your competitors.
Semrush is another link building tool that can help you analyze your inbound links in bulk. It also offers actionable insights on link prospecting. You can gain access to a fresh database of more than 43 trillion backlinks.
Ubersuggest is an advanced backlink checker that can help you identify the best link opportunities. You can analyze the number of links a site has and determine the keyword suggestions it makes. You can also use advanced filters to narrow down the results.
There are also a few backlink tools that can help you remove links that harm your search ranking. These tools can also help you avoid manual penalties. You can use the DR filter to adjust the results for over 2000 results.
You can also use the Broken Backlink Checker to quickly discover broken links on a website. This tool will let you know when you need to replace a link.
LinkAssistant is a link building tool that provides hundreds of link opportunities and helps you to track link activity. It also shows you the domain authority and social media metrics of a potential link source. You can contact your link prospects directly from the app.
Broken link building
Traditionally, broken link building has been a way to find broken pages on other people’s websites. This is a useful technique for webmasters who want to clean up their sites and improve the quality of their content.
However, a good content marketing campaign can yield more results than broken link building. The trick to a successful broken link building campaign is using the best performing content that is ranked highly in the search engines. This will be more likely to be accepted by site owners.
A good way to start your broken link building campaign is to collect the URLs of expired domains. You can do this by using an online tool like Site Explorer. This will show you the competing domains and keywords that are ranking in Google.
You can also use a backlink checker to find dead pages on other websites. These can be difficult to locate, but you can make it easier with a tool like Ahrefs’ free backlink checker. You can also check with the Wayback Machine. You can search for a specific dead URL or keyword.
The key to a successful broken link building campaign is a lot of work. You can use a tool such as BiQ Rank Tracker to identify keywords that are relevant to your niche. These can be found in your post titles and meta descriptions.
It’s important to follow a specific outline for your outreach email. You don’t have to be spammy, but you should mention your blog post and the broken page in your message. You should also include a fix for the broken link.
You may want to make a follow-up email after the initial request. This can help you increase the response rate.
